MY FURNITURE, MY STORY

As part of the Syctom 0 waste competition, we created My furniture, my story.

We have found that people are generally not attached to their furniture. This is probably one of the main causes of furniture waste such as tables, chairs and sofas. We have developed a questionnaire of three questions: Are you embarrassed to throw away large furniture? Are you attached to your furniture? Would you be able to throw them away if it was unique to you? 50 respondents validated our hypothesis and in particular 71% of them (compared to 29%) would not be able to throw away their furniture if it was unique. Our solution is therefore to build this emotional bond between the furniture and its owner: By marking, tattooing or repairing creating personalized patterns on the furniture. So, personalizing your furniture means you no longer want to throw it away!